7 things you can’t forget when requesting your design tasks

You have an on-demand designer. Great.

99 problems but design ain’t one since you don’t have to worry about it. Whether you have a freelance graphic designer on your payroll, or an in-house designer to help you out, or even if you use Deer Designer for your daily tasks, you still need to make the design requests.

How to avoid back and forth with your designer? Check it out:

Audience

 

Forget about age, sex, occupation. Think in terms of behaviour. Did you know that 40% of the people that buy baby products live in households without children? These people could be grandparents and cousins, friends, and co-workers. As you can see, if you want to reach this valuable audience, demographics alone won’t cut it. Marketers who consider intent from the onset are primed to win consumer hearts, minds, and dollars.

Good description

“Can you please design me a car?”

Yes, that can be a design request and when the designer finishes, you will have a car. But will you get a Prius or a Ferrari? Or maybe a small remote control car with kids on the background? You see, when you’re not specific you leave room for your designer’s imagination run wild – and they’ll design to their liking! That will only slow down your final design as you will certainly ask for amends. Try to be precise in your description, adding as many details as you can. This way, you will save time as you won’t need many revisions. The final result will be accurate to what you had in mind.

Specifications

  • In what sizes do you need your designs? A4 Paper? Facebook post size?
  • Is it landscape or portrait?
  • Is it going to be printed? Where is it going to be used? Internet, business cards, stationery, on your car?
  • What else should your designer know about your final files?

That’s very important so you don’t end up with wrong sizes, blurry images or anything that can tarnish your brand’s image.

Your copy (text)

What is your message? What do you want people to know? To do?

Always start with the copy. Be smart and detailed when writing the content of your materials: whether it’s a simple business card, your company’s brochure or even your employee handbook.

Images

“A picture is worth a thousand words”.

That applies perfectly to your designs.

Having the right image makes your content look visually appealing but it has to be relevant to the context you’re using it for. Your audience will be compelled to share your content on their social media networks, driving more traffic to you. Images are also easier to remember.

If content is king, design is the crown.

When you say something you need to make sure people are listening without distractions. Therefore, when making a graphic design request never forget to let your designer know what pictures/photographs/diagrams you need to be used. Always send him the images you like or at least share some examples.

Inspiration

That point is in line with “Good description”. Always send your designer a few examples of what you believe to be effective or relevant (even if it is from your competitors). A few links to things you like should do the trick.

What you DON’T want

Some people dislike certain features. Giving your designer an idea of what you don’t like can save time with the back and forth revisions. Make an effort to share with your designer anything you don’t want to see on your designs.

There are other things to consider when creating a graphic design brief such as fonts, colours and typography. But the list above will guide you to get exactly what you want from your designer within the quickest time possible.

Look at what they’re saying about us ?

  • Every design feels like it was made especially for me. I never have to worry about crap design work. No templates, no clip-arts, no messing around. Finally, I don’t have to touch Photoshop again.

    Andy L.
    Andy L. Founder
  • I can't thank you enough. Even if I don't send any request in the next 6 months, it's still worth it! The designs are as professional as a design agency and cheaper than hiring freelancers. I love my designer! She's always there when I need her and I don't have to tell her what fonts, colours or images to use. I'm never going back to freelancers!

    Rosie H.
    Rosie H. Operations Manager

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