Every company needs design work, that’s a fact.
There’s always an image that needs resizing or adding your logo, or an attractive facebook image to drive people to your blog post, or even business cards and flyer designs.
When the money is tight and you know your way around graphic design tools such as Photoshop or Canvas, you end up doing things by yourself. Unfortunately, you end up sacrificing your precious time in order to get design tasks done.
But what if you don’t know how to design or don’t want to waste your time on those things?
That’s when you know you need a graphic designer. Here are your alternatives:
- Your sister’s nephew (he did a 3-day intensive course on Photoshop)
- Finding a freelance designer
- Hiring an in-house designer
- Paying a design agency
If you want it to look great, you will turn to a graphic designer – someone with the talent to transform text and images into a something beautiful to makes a statement. Which one of the options is for you?
Your sister’s nephew (who knows Photoshop)
I understand, since your budget is short you need to find the least expensive (or free) alternative. The thing is, after you spent 3 hours trying to make Little Benji agree with you, the results are suboptimal and you’re ashamed of using those designs linked to your brand. Those designs probably won’t be professional enough and you don’t want to look like an amateur in front of your audience, right?
Finding a freelance designer
The first challenge of hiring a freelance designer is to find a good one. There are a plethora of websites to hire freelance graphic designers – too many, to be fair.
One thing to factor in is the price. Freelance designers charge from £30 to £150 an hour (via Upwork). And if you need to make changes to your designs, things may get pretty expensive quickly, since they charge per hour – or per revisions. The average rate is around £50 per hour. Yet, it’s common for them to set a fixed price based on every single project.
Something else you need to consider is that freelance designers sometimes let their mood affect their work. If everything is fine and they’re happy, then you get your designs as you requested and on time. If not, you’ll be left to sit and pray for your project to arrive. Not to mention that most of them work on several projects (from several companies) at the same time. And all of them are time sensitive (as yours). That can compromise both the quality of the service and the deadline.
Since freelancers are always in a hurry mode, they don’t always pay attention to your requirements. They might ignore your brand guidelines (after all, time is money) and the end result is sometimes far from what you want it to be.
Let’s not even get started on when they disappear, are off sick, on holidays, or even delegating their work to more junior designers…
Hiring an in-house designer
Having a designer on your team is usually the best option if you’re looking for professional design help. A personal graphic designer gives you the peace of mind of having someone who knows your brand, can make as many changes as you need and will work exclusively for you.
The only caveat here is that, according to Payscale, the average salary of a graphic designer is £21,768 per year.
Not everyone is able or ready to pay that much for a graphic designer. And that’s only the salary alone. Don’t forget about benefits, training, holidays, sickness, idle time, etc.
But if you have the budget and a huge demand for design tasks, you should definitely go for it.
Getting a design agency
That’s top-notch, for the big leagues. When your business is big and your brand is strong, is very likely you’ll hire a design agency (or a marketing agency) to look after your graphic design needs. Although you might not have a dedicated designer to your projects, they will make sure your brand guidelines are followed, you won’t suffer from days-off and the end results are expected to be really good. That’s a great option when you have the money and someone to manage them on a daily basis.
What’s the best option?
That’ll depend mostly on your resources. If your brand is already established and you company has at least £1000 per month to invest in designs, go for an agency. Now, if you’re part of a small company, an early founder, or are just tired of freelancers, why don’t you give us a try?
Deer Designer gives you a personal designer that will grow and learn with your brand. They will work on your requests every day and will make as many changes as you need to your designs until you’re 100% happy.
And the best part: All of that for a fraction of the price you’d have to pay any of the options above.
Check out how much time and money one of our clients saved last month:
Try our services for 14 days and if you decide it’s not for you, we’ll give you a full refund, no drama.
Look at what they’re saying about us ?
Every design feels like it was made especially for me. I never have to worry about crap design work. No templates, no clip-arts, no messing around. Finally, I don’t have to touch Photoshop again.
I can't thank you enough. Even if I don't send any request in the next 6 months, it's still worth it! The designs are as professional as a design agency and cheaper than hiring freelancers. I love my designer! She's always there when I need her and I don't have to tell her what fonts, colours or images to use. I'm never going back to freelancers!
Get a full refund if you decide we’re not a fit