The goal of a landing page or website content should be to educate and inform visitors without overwhelming them. When you have a lot to explain, it can be difficult. It is easier to illustrate what you can do for your client than it is to write it down.
Tech companies are always balancing on a tightrope between nerd talk and dumbing down information for the masses. They’re cursed with processes and information that’s hard to communicate in layman’s terms.
The cure is to include illustrations in their communications.
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