All client stories

Client story

When the work moves fast,
design has to keep up

Amplify Music helps companies and artists in the entertainment industry market themselves, from websites and graphics to the work that gets their clients in front of the right audience.

  • Entertainment marketing agency
  • Design was the bottleneck
  • Overnight turnaround, most times

★★★★★

Reliable and professional workforce at Deer. Love the artists and our relationship with them.

Gilda Caserta
Gilda Caserta
Project Manager at Amplify Music

By the numbers

33

Requests delivered

100%

Positive rating across requests

190 hours

Design hours their team did not spend

How it went

From a bottleneck
to a creative partner

The challenge

Before Deer Designer, Gilda describes the problem in three words: slow turnaround, unreliability and high costs.

None of those problems existed in isolation. When design took longer than expected or another resource had to be found, the entire project slowed down with it.

For a business working in entertainment, where campaigns and opportunities don’t necessarily wait for a convenient production schedule, that friction adds up quickly.

Why Deer Designer

Gilda started using Deer Designer through Resonetrics, the umbrella company Amplify Music operates under.

What made the model work for Amplify was fairly practical: the price, the turnaround and not having to carry the overhead of another hire.

But the reason it stuck went beyond convenience.

Instead of coordinating different freelancers whenever something new came up, Gilda had somewhere to send custom illustrations, print work and website design as the need appeared.

Almost always overnight turnaround time and professional relationship.

Gilda Caserta, Project Manager at Amplify Music

More than executing the brief

The biggest change wasn’t simply getting designs back faster.

It was being able to give a direction and trust the designer to do something with it.

That matters when you’re managing creative work for different clients. The job becomes less about prescribing every visual decision and more about communicating the idea clearly enough for someone else to carry it forward.

Gave me more than I asked for many times, as if the artist was reading my mind.

Gilda Caserta, Project Manager at Amplify Music

The impact

For Amplify Music, Deer Designer has meant lower costs, less time spent managing design, and more consistent delivery.

Gilda doesn’t yet attribute specific growth or engagement numbers to the work, and doesn’t pretend to. Amplify is still growing this part of the business.

But operationally, the difference is already there: creative work moves faster and there’s a reliable design resource behind it when a project needs one.

Standout project

A logo that needed
little explaining

One project in particular made that relationship clear.

Amplify needed a logo for a concert promoter. Gilda provided the direction and handed it over.

No long chain of suppliers. No need to turn the idea into a finished visual herself. The direction went in, and a design she was happy to put in front of the client came back.

I gave the direction and received a logo design for the company that was outstanding.

Gilda Caserta, Project Manager at Amplify Music

Design that keeps up with the campaign.

Amplify stopped chasing a different freelancer for every job. See how a Deer Designer pod can sit behind your creative work, ready when a project needs it.