Client story
When websites “WOW”,but design requests pile up
R5 Website Management builds websites for small and medium businesses, and builds them well. Led by Keelie Reason, the company focuses on development and client relationships. But design requests kept piling up: social media graphics, PDFs, PowerPoints. Without an in-house designer, they couldn’t keep up.
- Web development agency
- No designer in-house
- Design now sells the deal
Web development agency
One of R5 and Deer Designer’s favourite website projects to date.
Deer Designer has allowed us to confidently take a client’s design inspiration and create a beautiful website that represents their brand.
297
Requests delivered
444+
Hours saved
$12,811
Savings vs. freelancer rates
At a glance
Everything you need to know
Web development
agency
Websites for small and mid-sized businesses
No in-house
designer
The design gap R5 needed
to solve
Mockups before the contract
Clients can see the direction during the offer phase
More websites
sold
And clients willing to pay more for the work
How it went
No retainers. No surprises.
Just design that ships.
The challenge
The gap was never in what R5 could build. It was in what clients could see.
Potential clients liked R5’s solid tech, but the visuals didn’t show its real value, making it harder to sell higher-value projects.
Why Deer Designer
Keelie heard about Deer Designer from another developer at a networking event — someone already using it, who said it made web development easier.
The selling point was reliability. She got a design team that’s actually there when she needs them, not just when they can fit her in.
The solution
R5 now has a Deer Designer team supporting its design work across:
- Landing pages
- Website mockups
- Social media graphics
- Custom illustrations
And they don’t wait until a deal closes. Showing polished mockups upfront helps clients visualise the result before they commit — and has helped R5 close more website projects.
The impact
- Websites that look as good as they’re built
- More deals closed, at bigger numbers
- New revenue from design and social services
- More design output without building an in-house design team
Websites that look as good as they’re built
The Work
Designs thatkept getting better
Website mockups, landing pages, and brand visuals that help R5 show the finished product before the contract is signed.
Featured Project
Premier Health and Wellness,rebuilt to match the practice.
An established aesthetics practice with a site that hadn’t kept up. Keelie sat with the client, listened to his design inspiration, and worked it through with the designer. That project didn’t just impress the client; it raised the bar for what R5 could deliver going forward.
To date, it’s one of our favourite designs.
