Client story
More design capacity,without another person to recruit
Totalweb AS is a Norwegian web agency working across web design, WordPress development, e-commerce, SEO and digital marketing.
Its clients come to the team for more than a website that looks good. Totalweb combines design, technology and business strategy to build digital experiences intended to generate leads and support growth.
As the agency’s client base grew, however, so did the amount of design work required to deliver those projects.
The obvious answer would have been to add people.
Totalweb wanted the capacity without everything that came with the hiring.
- Norwegian web agency
- Growing faster than its design team
- Capacity without headcount
Norwegian web agency
One of Totalweb and Deer Designer’s favourite website projects to date.
Working with Deer Designer has allowed us to scale our design capacity while maintaining the quality standards our clients expect.
100%
Positive rating
136+
Hours saved
$2,435
Savings vs. freelancer rates
How it went
From another hire to make
to capacity on tap
The challenge
Before Deer Designer, design work created a mix of problems: slow turnaround, high costs, multiple people to coordinate, and work the Totalweb team ended up doing itself.
The real cost showed up in the agency’s operations.
Every extra resource required coordination. Every design task handled internally pulled the team away from clients, delivery and growing the business.
The problem wasn’t a lack of work.
It was adding enough design capacity to handle more of it without also adding more management.
Why Deer Designer
Rune first heard about Deer Designer through recommendations in the Digital Gravy community.
Three things made him try it: plan flexibility, turnaround time and no recruitment or HR process.
That last part became particularly important.
Instead of growing design capacity by hiring and managing another internal employee, Totalweb could plug an external design team into the way the agency already worked.
Design became part of the workflow
Totalweb regularly sends Deer Designer landing pages, presentations and website/UI work for client projects.
For Rune, the value isn’t just access to designers. It’s being able to use that capacity without creating another management layer around it.
Predictable turnaround makes projects easier to plan. Consistent quality means less uncertainty when work goes in. And the flexibility means Totalweb can use the service across different client needs rather than recruiting for one narrow skill set.
The impact
Totalweb doesn’t isolate Deer Designer’s contribution into a revenue or engagement metric, and Rune is careful not to claim one.
What the agency can see is the operational effect.
Projects move faster. Quality remains consistent. And Totalweb can support more client projects simultaneously without expanding its internal design team at the same rate.
That gives the existing team more room to stay focused on the work they’re best placed to own: client relationships, technology, strategy and growth.
The Work
Designs thatkept getting better
Landing pages, presentations, and website UI — design capacity that scales with Totalweb’s client work without another hire.
Featured Project
The pricing pagethat kept getting better
One of Rune’s standout projects wasn’t for a client at all. It was Totalweb’s own pricing page.
The agency wanted to move away from a conventional pricing layout and create something that communicated its strategic approach, value proposition and project framework more clearly.
Totalweb provided the structure, content and strategy. Deer Designer handled the visual translation. But the first version wasn’t the end of the process.
The team consistently delivers professional work, communicates well, and is easy to collaborate with.
For Rune, that’s what made the project representative of the wider relationship: Totalweb owned the business thinking, while Deer helped turn it into polished design.
What impressed us most was the team’s ability to take feedback on board and continuously refine the design until it aligned perfectly with our vision.
