10 Trade show design must-haves

Networking in a trade show
Meet new clients and partners in trade shows

Life has become so hectic that one day is not enough to wrap up all errands. 

It’s been a whole year since I last bought some shoes, so when the straps on that only pair snapped, I had to quickly order new ones online. I picked my usual size, checked out, and waited for the delivery.

The shoes arrived with the right size tag, but they were too small for me. I couldn’t put them on. Since then, I’ve vowed never to buy shoes online again. There are some items that should be tried on before buying.

This is the charm of in-person sales that digital shopping cannot replicate. 

Expos and tradeshows may be more traditional ways of introducing a new product, but many modern brands continue to get their breakthrough projects from these events.

Modern trade fairs carry on the tradition of middle ages European trade fairs such as the Champagne fairs and the Skne Market during the merchant capitalism era. 

Produce and craft producers travelled to towns for trading fairs during this time period to sell and showcase their wares.

Even though almost all businesses are focusing their efforts on digital marketing, there are some industries that engage with the market more effectively by displaying their products for customers to try and test.

As the owner or manager of a web or marketing agency, you can share your expertise by recommending this option to some of your clients in order to increase brand awareness.

What industries benefit from trade shows?

Trade shows were created to display new products and services, but they are more and more being used to meet with potential clients. These shows are popular in a wide range of industries.

Expos, for example, are an excellent way to promote your products if you work in the food industry. It’s also beneficial for business owners who want to showcase their new (or improved) products.

Furthermore, trade shows are an effective way to network with other businesses, find new customers, and even develop new contacts.

Fairs and exhibits are fantastic for promoting your business because they allow you to reach a large number of people in a short period of time.

People in a fair or in an exhibit
If you design your booth well, you can get more brand awareness in a trade show

Getting started with a trade show

Major trade shows typically last several days and are held in convention centres in larger cities. Local fairs, which can be held at a local arena or hotel, allow local businesses to connect with prospects.

Joining an exhibit usually requires the acquisition of a space or booth. Before you spend any money, make sure your target clients will attend the event. You can plan the design of your booth based on this information.

List of trade show design must-haves

To pique people’s interest, your booth should be captivating. Every design, from your staff’s outfits to the design of the booth, must be consistent so that potential customers remember you.

Here’s a list of the items you’ll need to make your booth engaging and on brand. 

You can remove points from the list that do not apply to you but keep in mind that having more opportunities to showcase your brand during this event is recommendable.

  1. Backdrop
  2. Roll-up banners
  3. Flyers
  4. Brochures
  5. Price Matrix
  6. Packaging
  7. Audio Visual Presentation / Presentation Deck
  8. T-shirts or uniforms for those who will manage the booth
  9. Merchandise for giveaways
  10. Panel / table designs

Trade Show design samples

Introduce your brand to more people

Trade shows are an outstanding way to promote your company to a large number of potential customers. It’s an excellent way to get exposure, sell products, and meet new people. 

To be successful, you must plan a trade show well in advance and ensure that you have the right design in place. 

Choose an on-demand design service that can meet all of your requirements in a single project. This guarantees that the style of all deliverables is consistent.

Remember to advertise your participation in a trade show on your social media channels. You can also request that your Deer Designer team create digital ads inviting more people to meet you at the trade show. Best of luck!

FREE 12-Month
Content Calendar

Download our Content Calendar for Web Agencies to keep your social media channels updated.

Download the template

Brand Guideline Example

Download our Brand Guideline Example to get a kickstart on your branding and visual identity

About - Deer Designer

Download your guide!

Design Brief Template

Download our Design Brief Template to find out how to provide a clear and comprehensive brief.

Download the template

Welcome to our Deer Partner Program

Please fill in the form