An introvert’s guide to introducing their online business
Why do shy folks find it hard to talk about themselves in the first place? People need charisma if they want to talk about themselves or what they do. Individuals who are friendly and outgoing often have this trait.
Charisma helps you meet more people, inspire your employees, earn trust faster, and grow your audience. Being social helps you meet new people at networking events, and most introverts don’t like the loud and busy life of an entrepreneur.
Let’s be honest: if you want your business to grow, you need to talk to potential clients and business partners. Introverts eventually figure out how to do it, but it takes a lot of work and planning to speak in front of a big crowd.
Does that mean that a business started by an introvert is doomed to fail? I don’t think so. Some of the most successful entrepreneurs of today, like Mark Zuckerberg and Bill Gates, are introverts. How do they do it then?
The infamous elevator pitch
The elevator pitch is a short, easy-to-remember description of your company that you could tell someone you just met in the elevator.
The elevator pitch is one way to talk about your business in a memorable way, and each founder has their own version.
Here are the challenges. Can you really just tell someone what you do without making small talk first? What if the person needs to get off to the next floor?
If five different people asked you the same question, would you answer it five times? Suppose you forget? Imagine how it will look for your brand. Not good.
Why introverts do well in the digital world
When the digital industry grew, introverts did well, too, because you can get more done and talk less in front of a computer screen.
A digital company can be run by one person in the background at their own pace. If you hire someone to do designs or other tasks, you can tell them exactly what you need, and they will give you the finished product without needing to meet with you.
Introverts thrive in the digital world. Now the problem is, even extroverts can dominate the online scene if they choose to. What now?
Brand materials help introverted CEOs
You can keep building your brand even when you’re not giving talks or going to networking events. If you have these with you, your cold sweats will go away.
Anyone with access to the internet can look at your website and learn everything they need to know about what you can do for them.
If they aren’t ready to buy, they can just close the window and you wouldn’t know. You won’t have to deal with any painful rejections.
If you keep making useful articles or lead magnets and engage with them through email or social media, they will come back to your website, and when the time is right, they will become a loyal customer.
Use this nifty card to impress your audience. It supports the elevator pitch actually. If you’re in a hurry or the person you’re talking to isn’t paying much attention, you can give them this and ask for another time to talk about the business opportunity.
When you go outside to catch your breath or take a break from work, wear clothes with your brand name and logo on them.
If you’re going out to meet new people, it’s a great way to start a conversation. If you take pictures with them, your brand will get more exposure.
Make sure the design stands out, and if they ask for a shirt, be ready to give them one for free. You now have a new fan of your brand.
Stickers or decals
You have a laptop, I know. Putting up your logo ion it s enough to get people interested if you work in a shared office.
Why not put stickers of your brand all over your car, if you have one? No, it doesn’t have to look like a delivery van, you can make it look tasteful.
Join up with a friend who has the same goals as you but a different skill. Of course, it helps more if they are friendly.
Take Freak the Mighty by Rodman Philbrick as an example. It’s the story of two friends: Maxwell, who is big, kind, and developmentally disabled, and Kevin, who is also disabled but very smart and goes by the nickname “Freak.”
They are very different from each other, but they worked through life’s problems together. You can do the same if you find the right partner.
Great design speaks volumes
If you don’t want to say much about your business, your design needs to be loud enough for everyone to hear.
This means that every design has to fit the brand, be well-made, and have a purpose. If you’re not a designer, don’t worry. You can hire Deer Designer to do it.
You don’t have to worry about hiring and firing designers if you use an on-demand design service. More importantly, you have a steady flow of design work that you can post and use to promote your business or brand.