Optimize your business website – Important pages every website needs
There’s nothing more dreadful to a creative than staring at a blank page.
There are so many options to consider… How do you even start?
Whether you’re writing down an article or creating a painting, deciding to take the first step and getting started is always the hardest, isn’t it?
The same goes when it comes to creating a web page. It can feel like a lot, and you might not know what to do first.
But having a plan can help you.
Instead of looking at a blank page, think of it as many pages with templates you can fill in one at a time.
Since we make website designs for clients every day, we’re kinda good at this!
So let me show you a few important web pages that every website needs.
Create a first impression with your home page
Your home page is usually the first page on your website that your potential clients find and interact with.
This page should make a strong first impression and help your visitors find what they need easily.
Here are some important parts that your home page should have:
Visual elements
When you find a website, the first thing you probably look at is its visuals.
You definitely don’t want to see a massive chunk of text. Nobody has the time to read all of that!
The best way to attract visitors and engage with them better is through high-quality images or videos of your products and services.
Headline and subheadline
Tell your visitors what you’re on about with a clear and compelling headline.
This should be the biggest text on your home page that captures their attention after your visuals. That’s usually called H1 by the devs, by the way.
Follow it up with a subheadline that provides more detail and compels them to read the rest of the text on your page or explore your website some more.
Brief introduction
It’s nice to always give your audience a short introduction to your business or product, highlighting key points that make you stand out.
You can have this in bullet points so it is easier to read instead of bulky text.
Navigation menu
Another important thing is to encourage your visitors to explore your site with a navigation menu that is easily accessible and clearly labeled.
This can help them find their way around your site if they didn’t find what they needed on your homepage.
Call to action (CTA)
What do you want your visitors to do? Tell them with a clear CTA button!
Whether you want them to sign up for a newsletter, book a consultation, or explore your services, make sure your CTA is making it crystal clear!
That button should have a strong contrast against the other elements on your site.
Every business tells its story on the about page
Did you know that one of the most viewed pages on a website is the “About Us” page? Do you often find yourself heading on to that section?
That’s where you share your brand’s story and values.
The “About” page helps you build trust and connect with your audience on a personal level.
It tells them who the people behind this brand are and why you are passionate about what you do.
Most about pages include the following:
Mission statement
Let your visitors and followers know what your brand stands for and what your goals are as a company.
Company history
Celebrate your company’s beginnings and any key milestones and achievements you have had since.
Team members
Introduce your team with photos and short bios to humanize your brand.
Showcase your product or service with your service page
The services page is where you detail the services your business provides.
This serves as your catalog, whether you are offering products they can buy online or services they can book.
This page should be clear and comprehensive to help potential clients understand what you can do for them.
Don’t forget to add the following to this page:
Product descriptions
Provide detailed descriptions of each service or product you offer, including the benefits and key features.
For products, you can include specifications such as the materials the product is made out of, dimensions, available colors, and sizes.
For services, specify what the service includes, the hours it is available, how long it usually takes, etc.
Pricing information
If you can, include the price of your product or service.
And if you can’t give a specific price, it’s good to share a price range and a link for people to ask for a quote.
Case studies
An awesome area to highlight past projects or case studies to showcase your expertise and success stories.
CTA
Have a call-to-action button that allows visitors to purchase or book the service directly within the page.
Display your work with a portfolio page
If you’re creating a site for a design agency or any creative service, you should have a portfolio page where you showcase your best work.
This page is particularly important for design agencies and creative businesses, as it provides proof of your skills and creativity.
This page usually includes the following:
Project gallery
Display high-quality images or videos of your completed projects.
Project details
Provide descriptions of each project, including the client’s goals, your approach, and the results achieved.
Client feedback
Include feedback from clients to add credibility and demonstrate client satisfaction.
Contact pages are an essential element for communication
Some clients prefer to meet up and talk with real people before booking a service or making a purchase. Whether it’s for complaints or inquiries, a contact page should make it easy for visitors to get in touch with you.
It should be simple, straightforward, and include all necessary contact information.
This page should include:
Contact information
Add your basic contact information, like your email address, phone number, and physical address, if that’s the case for you.
Contact form
Don’t forget to include a form where visitors can send you a message directly from your website.
Social media links
Include all the links to your social media profiles so your visitors can connect with you on other platforms.
Map
If you have a physical location, it’s helpful to include a map so your audience can find you easily.
Every successful website has a blog page
Did you notice that most sites (at least the successful ones) have a blog page?
They’re not just trying to share valuable content with their audience. Creating blog content is a great way to improve a site’s search engine optimization (SEO).
With more pages on your site containing content that’s relevant to your niche, search engines are more likely to recommend you to people searching for this information.
It is also a great way to establish your brand as an authority in your industry.
Blog pages usually include:
Blog posts
Post new blogs often on topics that your audience will find helpful.
Categories and tags
Sort your posts into categories and tags so visitors can easily find what they like.
Search bar
Add a search bar to help visitors find specific posts quickly.
Comments section
Let visitors leave comments and engage with your content.
This can give you ideas for new posts or tell you what kind of content your audience tends to enjoy the most.
Build trust through a testimonial page
It’s hard for us to trust any random website we find online. We usually buy something or book a service only if we feel we can trust them.
A testimonial page showcases positive feedback from your clients, helping you build trust and credibility with your new visitors.
It lets them know that you are a legitimate store and that you have a track record of good service with other happy clients.
Show quotes from satisfied clients and, when possible, their names and photos of them using your product or service.
Most e-commerce stores have a review feature built into their shop, allowing happy clients to send in their feedback and photos.
Answer questions with the FAQs page
A FAQ page helps answer common questions and concerns that visitors might have. This saves them time and makes their experience on your site better.
List the common questions about your services, give clear and short answers for each question, and add a link to your contact page for visitors who have more questions.
Common questions you can include can be about pricing, return policies, delivery, and canceled orders.
Every website should have a privacy policy page
Data transparency is important now more than ever.
A privacy policy page is essential for informing visitors about how you collect, use, and protect their personal information.
Here are some essential elements you should include on this page:
Data collection
Tell your visitors what data you collect from them and how you use it on your site.
Data protection
Explain the steps you take to keep this visitor data safe from breaches.
Third-party sharing
Let visitors know if you share their data with third parties.
Web pages every website needs
Knowing the essential pages on a website makes it easier for you to get started on your web design.
You essentially have the structure ready; you just need to fill in the information, images, and designs for your website page.
Creating a well-structured website with the right pages provides a positive user experience and helps you effectively communicate your brand’s message.
Looking for some guides to help you with your web design? These might help:
➡️Everything you need to learn about SEO for web design to create a high-ranking website
➡️5 good web design principles and examples for your web design inspo!
➡️Tips to design your website to convert visitors into customers: conversion-focused web design
Do you need help with your web design?
Deer Designer is here to help you create a website that not only looks great but also functions seamlessly.
Reach out to us today to start building your perfect website!
