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Landing page mastery: Design concepts for every business
In the early days, when I was just starting out in the marketing industry, I didn’t have a clue what a landing page was. I innocently believed that it must be the website’s homepage because, well, people “landed” there, right? (Sorry. 😂)
So, with great enthusiasm, I asked a designer to create a landing page for my family’s business.
Days passed, and finally, the moment arrived when the designer I hired presented their work. I was quite baffled when they handed me just one page.
My eyebrows furrowed, and I couldn’t help but express my confusion. “Where’s the rest of it?” I asked, expecting a fully-fledged website.
The designer chuckled gently and explained, “This is your landing page.” As the realization struck, I felt a mix of embarrassment and amusement. How could I have mistaken a single page for an entire website? It was indeed a humbling moment.
I learned that a landing page is a focused, standalone page designed for a specific purpose, like capturing leads or promoting a particular product or service. It’s like a door that guides visitors to take a specific action.
On the other hand, a website is a collection of pages that showcase your business as a whole. Now I know.
So, let’s dive into some awesome landing page design ideas that work for any industry, no matter your niche or target audience.
Get straight to the point
No matter what industry you’re in, your landing page should deliver a clear and concise message. Keep it simple and use straightforward language to communicate the value of your product.
Focus on the key benefits and create compelling calls-to-action. Avoid clutter and ensure visitors understand what you offer within seconds of landing on your page.
Common call-to-actions and their success rates
The success rate of a call to action (CTA) can vary depending on various factors, including the context, audience, and industry. However, here are ten commonly used CTAs along with their general effectiveness:
- “Sign up now”: This CTA is commonly used to encourage users to register for a service, newsletter, or website. Its success rate depends on the perceived value of the offering and the ease of the signup process.
- “Buy now”: Used in e-commerce, this CTA aims to prompt an immediate purchase. Product appeal, cost, and the user’s propensity to make a purchase are some variables that can affect its success rate.
- “Learn more”: This CTA invites users to gather additional information about a product, service, or topic. It’s success rate depends on the relevance of the information and the user’s level of interest.
- “Subscribe”: Often used for newsletters, blogs, or video channels, this CTA seeks to capture user contact information. The perceived value of the content and the simplicity of subscribing can both affect the success rate.
- “Get started”: Commonly used in software applications or online platforms, this CTA encourages users to begin using a service or product.
Its success rate depends on the user’s perceived benefit, ease of onboarding, and any associated costs. - “Join now”: This CTA is used to invite users to become members of a community, group, or platform. Its success rate can depend on the exclusivity or value associated with the membership.
- “Request a quote”: Often used in service-oriented industries, this CTA prompts users to inquire about pricing or estimates.
Its success rate can vary based on the perceived value of the service, the responsiveness of the provider, and the ease of the quote request process. - “Book now”: Commonly seen in the travel and hospitality industries, this CTA encourages users to make a reservation or booking. Its success rate depends on factors such as pricing, availability, and user intent.
- “Add to cart”: Frequently used in e-commerce, this CTA prompts users to add items to their shopping cart. Its success rate can depend on factors such as product appeal, pricing, and the ease of the checkout process.
- “Contact us”: This CTA invites users to reach out to a business or organization for further information or assistance.
Its success rate can vary based on factors such as the responsiveness of the business, ease of contact, and the user’s intent to engage further.
Grab their attention with cool visuals
Visuals are a big deal when it comes to capturing attention and creating a memorable experience. Use high-quality images, videos, or infographics that are relevant to your industry.
Choose colors, fonts, and layouts that match your brand and appeal to your target audience. Remember, a well-designed landing page should not only look good but also go hand in hand with your messaging.
Examples of landing pages made by Deer Designer
Make it mobile-friendly
Since most people browse the internet on their mobile devices, it’s crucial to optimize your landing page for mobile users. Ensure that your page looks great and functions perfectly on smartphones and tablets.
Test it out on different devices and screen sizes to guarantee a smooth user experience. Ignoring mobile optimization could lead to high bounce rates and missed opportunities.
Show off your happy customers
Adding social proof can do wonders for your brand, no matter the industry. Share customer testimonials, ratings, or case studies that highlight positive experiences.
If you’ve worked with reputable companies or received industry awards, display their logos. Social proof helps potential customers feel more confident about engaging with your business.
Keep forms simple and user-friendly
If your landing page has a form to capture leads, make it super easy to fill out. Only ask for essential information, and keep the fields to a minimum. Use smart form design techniques like inline validation or autofill to enhance the user experience.
Make it personal and relevant
Tailor your landing page to different segments of your target audience. Use personalization techniques like dynamic content that adapts to users’ preferences, location, or past interactions with your brand.
Show them content or product recommendations that are relevant to their needs and interests. This personal touch can boost engagement and conversion rates.
Test, test, and optimize
No matter your industry, continuous testing and optimization are the keys to improving your landing page’s performance. Use A/B testing to compare different design elements, headlines, calls-to-action, or form layouts.
Analyze the results and make changes to maximize their effectiveness. Pay attention to bounce rates, conversion rates, and average time on page to find areas for improvement.
Cleared for landing
To sum it up, landing page design is crucial for success in any industry.
By using these ideas, you can request that your design team create landing pages that effectively communicate your message, engage your audience, and turn visitors into customers.
Remember to always monitor and optimize your landing pages to stay ahead of the competition and deliver exceptional user experiences. Cheers to your awesome landing page success!
