Out-of-home advertising (OOH) – what to expect in 2023
Most people enjoy spending time outside, especially after being cooped up indoors for so long. I personally attest to that.
When I’m in a moving vehicle, I find myself looking out the window to deliberately take a break from my phone and take in the scenery.
People are more accepting of outdoor advertising. In fact, over half of the people in a survey say a billboard they’ve seen in the last month has piqued their interest.
If you asked me right now what brands are up on the nearest main road, I could tell you without hesitation.
What is out-of-home advertising (OOH)?
OOH advertising has traditionally included everything from bus shelters to billboards, benches, and so on. If you are outside and see an ad that hasn’t popped up on your phone, you may be looking at an OOH ad.
When people are tired of looking at their phones, OOH could be a powerful tool for advertisers to get their message across. This is the type of marketing that’s physically present where your target audience is.
Benefits of Out-of-Home Advertising
These days, more and more ads are being shown online. It does, however, have limitations. Browsers, for example, already have ad-blocking extensions.
When people go to websites, watch videos, or scroll through their social media feeds, they don’t like seeing ads.
This is why OOH ads outperform digital ads. Because of their size, out-of-home advertisements are hard to miss. Billboards have the chance to be seen by every person who passes by on a daily basis.
Think about how many people a single billboard on a busy street can reach!
OOH advertising designs by Deer Designer
Posters, billboards, digital billboards, and public transportation advertisements are all examples of out-of-home advertising.
Digital trends in outdoor advertising
Out-of-home (OOH) advertising is a key part of any marketing or advertising campaign.
But what are the trends that will probably rule the industry in the next few years?
You may have seen ads on public transportation vehicles and on big digital screens outside of major buildings. This is called DOOH, or Digital Out-of-Home.
DOOH may have a greater impact because the pictures move, they are brighter, and they let you do more. It combines digital and outdoor advertising, so it can benefit from the best of both worlds.
Because the optimization of digital screens has gotten better, advertisers can now use a more personalised approach. Through DOOH, viewers can also learn more about the product or service because more images and messages can be used.
Tips for OOH campaigns in 2023
Like other types of marketing, OOH advertising needs to be carefully planned. Here are some tips that will help your outdoor advertising campaigns go well:
- Data is an important tool – Make sure that your OOH campaigns have enough data that is relevant to your target viewers.
- Consider a shareable campaign – While OOH ads are typically found outdoors, make them shareable on social media or other online platforms to reach a wider audience.
- Select your location – While some advertisers prefer to have their ads almost everywhere, placing your ad in busier areas may be better. You don’t need to spend more money; you just have to spend it wisely.
- It’s important to keep things simple – Most of the time, the simplicity with which your message is presented allows it to be easily communicated. Make sure that the main point of your ad is clear to the people who see it.
Be creative
Out-of-home advertising (OOH) is going through a period of rapid change, with digital signage and other new technologies providing consumers with new ways to interact with brands.
Successful OOH advertising is a mix of different things: the right message, the right format, the right timing, and a solid strategy. We want you to reach your targets in your OOH campaigns and we are here to help if you need it.
