How often should you update your social media profile? Fresh content and engagement tips
Any good business owner knows that they should be promoting their business where people are.
And it’s no surprise that social media is where the world hangs out, with 5.7 billion people using it in 2024.
In fact, 27% of social media users say that they use social media to find products, and another 26.9% say they use it to discover activities and things to buy!
This means that sometimes people search for businesses and services on social media platforms instead of through search engines like Google.
I bet you didn’t know that!
Social media is no longer just an affordable way to engage with your audience and boost your marketing.
Your brand’s social media profile may be as important as your website.
This is why we love to keep both our social media platforms (ahem, follow us on Instagram, Facebook, LinkedIn, X, or TikTok!) and website updated.
But, yes, we know keeping your content fresh and engaging all the time can be quite the challenge.
Let’s explore some creative ways to keep your social media feed lively and engaging!
Use creative storytelling when you update your social media
Use eye-catching graphics
Visual content is more engaging than text alone.
This is why our on-demand design service is successful! We help companies make eye-catching graphics that get attention fast.
A common example brands use is a simple before-and-after image that can effectively showcase the impact of their product or service.
Whether you’re a cosmetologist, an interior designer, or even a web developer, this format just works great!
You’re instantly showcasing a story along with how great your service is.
Share user-generated content
Reposting user-generated content not only fills your feed but also builds a community around your brand.
People who are new to your profile see that your service or product is reliable based on the content created by your customers instead of coming from your brand.
This also helps encourage your followers to share their experiences with your products or services.
If you run a clothing brand, you can incentivize customers to post pictures wearing your outfits with a review.
They get traction on their posts when you share them on your profile to show appreciation and you can give them a discount for posting a review.
Educational posts
Sharing educational content positions you as an expert in your field.
Try and offer tips, how-tos, and industry insights that are valuable to your audience.
For example, if you’re a digital marketing agency, share posts with tips on improving SEO or running successful ad campaigns.
People will find this useful and look at you as a reliable resource. They are also likely to share your advice with their friends if they find it useful or insightful.
Take advantage of pinned posts
Pinned posts are ideal to show any posts that go viral or posts that you want people to immediately see when they check your profile.
This helps people see your most important content first before they scroll through your latest updates.
It gives them context for what your brand is and what you’re best known for.
Keep up with trends
Following industry trends
It helps to follow your competitors or any relevant influencers in your field.
This way, you can keep an eye on trends within your industry and adapt your content accordingly. You also get insight into how the people in the community think and engage with content.
Tailor your content to these trends to keep your brand relevant and engaging.
Relevant hashtags
Other than looking at relevant trends, you should also be looking out for hashtags that are relevant to your brand.
Using relevant hashtags can increase the visibility of your posts.
Instead of searching for keywords, some people find it easier to simply click on hashtags to find the related services and products to an interesting post.
For example, if you’re a travel agency, you can use high-traffic hashtags like #TravelGoals, #Wanderlust, and #ExploreTheWorld in your posts.
Research popular hashtags in your industry and include them in your posts.
Participate in viral challenges
Other than the trends in your niche, you can also look into the challenges that go viral on the social media platforms you’re on.
Joining viral challenges can increase your visibility and engagement. People usually look into a viral sound or hashtag and check to see which accounts are using it.
However, you should make sure the challenge aligns with your brand and audience.
You don’t want to alienate your existing audience with trends that don’t match your brand.
Mix up your content formats
Share short videos
Did you notice that almost every social media platform now encourages you to upload short videos?
It’s because people tend to scroll through these quick videos and stay on their site longer. That’s exactly what they want.
Short, engaging videos are a great way to capture attention and send a message. Use them to showcase products, share tips, or give a glimpse behind the scenes.
A common strategy is to create a 30-second video demonstrating a quick tip or hack related to your industry.
For instance, if you’re a beauty brand, show how to apply a specific makeup product.
These are easy to follow, actionable, and easy to share with friends and colleagues.
Everyone has a few seconds to listen to a quick tip. They just might share it if they find your tip valuable!
Create infographics
Infographics are visually appealing and can simplify complex information. Use them to share statistics, tips, or processes in an easy-to-digest format.
Take advantage of carousels, especially on Instagram and LinkedIn. You get to share a bunch of information in a quick and easy slide format.
Instagram and Facebook stories
Just like short videos, stories are perfect for sharing daily updates and behind-the-scenes content.
They are temporary, which creates a sense of urgency and exclusivity.
You can share a series of stories showing the process of creating a new product. Include polls or questions to engage your audience.
Be consistent when you update your profile
Develop a content calendar
If you’re not uploading posts consistently or as consistent as your competitors, people might assume you’re out of business.
Or they might think you’re just so lousy at running it that you don’t care enough to keep your socials updated.
A well-planned content calendar helps you stay organized and ensures a steady flow of content.
Schedule posts ahead of time, plan around holidays and events, and set up enough time to get engagement on your coming product launches.
At Deer Designer, we like to keep our calendar in Notion so all our designers and writers are aligned when we’re uploading our posts.
This way, we know we have posts ready for the month and we aren’t rushing ourselves to think of what to upload next.
Use scheduling tools
Does it sound too tedious to upload content on ALL of the platforms?
It can take valuable minutes of your day trying to manually upload videos to several sites like Facebook, Instagram, and LinkedIn!
You don’t have to worry.
There are several platforms you can use to schedule all your content.
Tools like ContentStudio, Hootsuite, Later, and even the Meta Business Suite now allow you to schedule posts across multiple platforms.
This ensures your content goes live at the optimal time, even if you’re busy.
Engage with your audience
Respond to comments and messages
Now that you’re actively uploading online, you don’t want to waste the audience you are slowly building.
Active engagement with your audience builds trust and loyalty. Respond to comments and messages promptly, showing that you value their input.
If someone compliments your product in a comment, reply with a thank you and perhaps a discount code for their next purchase.
This lets them know that you are listening and they are more likely to pay attention to your posts when you reward them.
Partner with relevant influencers
Collaborating with influencers can expand your reach and bring in new followers. Choose influencers whose audience aligns with your target market.
If you sell fitness products, partner with a fitness influencer to showcase your products in their workouts.
Offer them a discount code to share with their followers.
How to update your social media profile
Keeping your social media content fresh and engaging doesn’t have to be a struggle.
By following these tips, you can keep your social media platforms updated and engage with your audience.
Remember, social media is all about connecting with your audience and showcasing what makes your brand special.
Do you need some help with social media?
Here are some guides that can help:
➡️Create a first impression: crafting a successful social media profile
➡️Best graphic design practices when creating social media graphics
➡️From Millennials to Gen Z: Crafting social media tactics for B2B
➡️Easy guide to boosting small business branding on social media
➡️Transforming social media into a welcoming space
Looking for a design team that can help you create stunning social media designs?
Our professional designers can help you!
Happy posting!
