4 Different types of marketing to try as a new web agency in 2023

Vers, a superhuman, and Detective Nick Fury were locked in a room inside the enemy hideout. 

Desperate to escape, Fury used tape to remove the guard’s fingerprint from his ID, which let him open the digital door. He painstakingly did it and it worked.

They ran into another locked door but this time, Vers simply used a photon blast from her fist to break the door lock. Fury was shocked. It was loud and wild but it worked as well.

You see, problems can always be solved in different ways. Both the traditional way and the creative way may work, but each situation calls for a different answer.

As a new web agency in 2023, you’ll need to plan for different types of marketing that can be effective for your business. There are many options to choose from and each will require a significant effort from your company.

The key is to use the right type of marketing (or a mix of them) for your situation, business model, and audience. Here are some ideas for marketing that you can check out, try, and test.

1. Content Marketing

First, you should learn about content marketing. This involves creating content like blog posts, videos, webinars, white papers, and other similar things that add value to the industry and help educate potential customers about your services.

Content marketing lets you connect with viewers and readers, which makes them more likely to buy your products or services. 

You can also optimize your website’s search engine ranking so that people who are looking for services like yours can find it.

2. Social Media Marketing

Second, if you want to start a new web agency, you should also think about social media marketing. This means sharing content on networks like Facebook, Instagram, Twitter, LinkedIn, and Tiktok.

You’ll need to create interesting and attractive visuals and captions that speak to people who may need help with their web projects to attract customers.

Social media marketing is a great way to reach both people who already know about your business and those who have never heard of it before.

3. Email Marketing

Third, email marketing is another option you should consider. This involves sending out newsletters and other content-rich emails to potential customers.

Email marketing will allow you to provide subscribers with valuable information about your services, promotions and discounts, and other relevant topics. 

This can help build brand loyalty and create relationships with those who follow your email list.

4. Influencer Marketing

Influencer marketing is when you work with people who have a lot of followers on social media so that they can spread the word about your services. 

This can be helpful because you can use their network to get more attention in a short amount of time.

Sample social media designs for web agencies

Design: the one thing that binds them all

No matter which type of marketing you decide to use, it’s important that you plan ahead and find out what works best for your company. 

Most importantly, consider getting a design partner that can provide images or illustrations for your marketing initiatives on all platforms.

With either a “tape”, a “photon blast” or even both, you’ll be able to unlock a successful strategy for reaching your target customers and growing your web agency in 2023.