4 Easy LinkedIn design tips

Working in the local broadcast industry was very stressful for me. 

Deadlines piled up one after the other and when I was just thinking about resigning because of exhaustion and frustration, another project would come in, demanding my full attention.

Before I knew it, I was receiving an award for staying with the company for 3 years. 🤷‍♀️

There was one particular out-of-town production that had me at my wit’s end. 

It was miles away from home and when I got there, there was an event happening that prohibited us from shooting. Hours were wasted, my co-producer was a noob, and worst of all, the actors threatened to walk out.

By the end of the 3rd day, I hid at the hotel’s fire exit and sobbed for hours while trying to fix what I could to survive the week-long production.

The result wasn’t stellar. The team was exhausted but alive. I made a mental note to file for resignation as soon as we arrived back at the broadcast studio.

But my subconscious asked: “If you resign, can you get another job in 30 days?” So, for the “nth” time, I put the plan back on the backburner.

Then suddenly, on the morning of the flight back home, someone called me saying that they were interested to hire me as a Content Producer.

Curious, I asked where they got my CV because I wasn’t actively applying for any job for the past 3 years. They said they found my profile on LinkedIn.

LinkedIn provides passive referrals

Many job seekers and even agency owners have already discovered the networking power of LinkedIn. That’s because 4 out of 5 people in LinkedIn are business decision-makers.

There was one instance when I applied for a job and the CEO himself messaged, thanking me for my application. How cool was that?! I was starstruck!

Currently, in LinkedIn, you will see that almost all profiles are visually appealing and had complete details about the person. Is yours the same?

Unfortunately, many people only update their profiles when they are applying for a job, but LinkedIn is not only a job marketplace. 

And you are not looking for work, right? You’re searching for clients, which means you have to up your LinkedIn game.

If you’re updating your Facebook and Instagram about your personal life, you should do it even more for your professional life with LinkedIn.

Visual is (still) key

Visual content has become a luring tactic in most social media channels, the same also goes for LinkedIn. Even LinkedIn’s Head of Global Content Marketing Meg Golden agrees to this, declaring “Visuals are the new headline.”

Here are some tips on how you can revive your LinkedIn profile to engage more potential clients.

1. Rebuild your own profile

Establishing who you are in the most visually appealing way helps your company’s branding.

Upload a professional picture that’s consistent with your brand identity for your profile image. On this platform, you want to choose a professional photo.

You can add your company’s brand colours as a frame to further associate your brand. Remember to follow the correct image size, which is 400 x 400 px.

Now let’s move on to your LinkedIn banner. This 1128 x 191 px banner image is what catches the eyes of your audience at first glance so use it to your advantage. 

Showcase your company, lay out what you do, or push people to explore more of your profile.

LinkedIn Banner Sample Designs

2. Maximize visual opportunities

Make each and every post appealing and easy to read. Incorporate visual elements in the LinkedIn Company Page sections like What We Do and About to visualize your company.

The majority of users love infographics so consider posting more of that.

Crafting a marketing strategy will help you organize and pan out your plans in achieving your promotional goals. Don’t just put designs to make it “look nice”; it must be part of an overall marketing plan.

3. Show off your expertise

Recently, the platform added a ‘Featured’ area to the current ‘Media’ sections, which is a terrific method to highlight your authority, finest content, and past work portfolio.

Use the featured section for both your most popular evergreen content and your most recent achievements for your dream clients to see. It’ll really make your profile stand out in a good way.

4. Proofread your page content

While stepping up your visual content is the ultimate game-changer, you should also invest time and effort in constructing a well-written profile.

Your LinkedIn headline might be short, but it’s one of the first things people read. Make it stand out on your page and ensure there are no grammar, spelling, or punctuation errors.

The About section should present your mission, goals, skills, and motivation. Try an limit it to one to two paragraphs as much as possible, or opt for bullet points. The fewer words, the higher the chance people will read your content.

You would also want your posts and your page to show up on the first page of search engines. In this case, effectively incorporate relevant and robust keywords at the beginning of your sentences while clearly expressing your message.

Present your best: personally and professionally

LinkedIn has blurred the lines between personal and professional.

If you’re constantly updating your personal social media feeds, remember to update your professional profile too. Not just when you need a job or when you feel an investor will look for your profile.

People who need you will look for you without you knowing it so it’s better to have all the images in your profile ready. We can help you with that.

Who knows, your angel investor or next big-ticket client is one click away from discovering your profile on LinkedIn. Is your profile ready?