Represent! 12 Brand Archetypes to choose for your business

A brand archetype is a universally familiar character or situation that transcends time, place, culture, gender, and age. To be more human or familiar to customers, an archetype is assigned to a brand. What’s your brand archetype?
Logo ideas for service companies

Coming up with a logo design for a business that sells physical products like clothes, shoes, and food can be easy but I couldn’t say the same for those offering services. This quick guide can help.
The Anatomy of Brand Guidelines

Brand Guidelines are the pillars of consistent visual branding and you’re thinking why you should give headspace to something that looks frivolous and fancy. In this article, I will give you 4 good and practical reasons.
8 time-wasters when creating a brand

You want to give a deep meaningful meaning to your brand that’s why you might be overthinking (or might have overthought) your company name and logo. Avoid these 8 branding time-wasters that agency owners, unfortunately, get trapped in.
5 steps to make your logo Christmassy

Dress up your logo to fit the Christmas vibe. Here are 5 steps you can follow to add sparkle to your company logo without overdoing it. Check it out.
Logo ideas for rebranding: When should you revamp your logo?

Redesigning your logo is not a process to be undertaken lightly, nor should it be launched on an impulse. Instead, you should consider why a revamp or refresh is necessary in the first place. This article can help.
How to add personality to a brand

Adding personality to a brand will make it appealing to the target market and it can make planning for a campaign or creating designs for various platforms, a lot easier. Check out this article for tips and design samples.
How to make a custom logo design you will be proud of

What’s in a logo design that makes people stop, think, decide, and act?
And most importantly, how do you pack all those golden characteristics in just one image?
Read on and find out how you can make a custom logo design you will be proud of.
How to create a successful brand identity

After reading this article, you will know how to start building a brand identity from scratch and what kinds of help you need to make your brand successful.