Easy guide to boosting small business branding on social media

My sister has a really cool business: kids party arrangements. So guess what happened on my son’s birthday? I asked her to set up those giant, cool inflatables for him and his buddies.

Since she did it for free, I hired a professional photographer and videographer to snap some epic pics and videos of the kids having a blast.

The fun part? My sis shared those crazy pics and videos on social media. Her just-started business is booming with inquiries now.

I mean, we all know how big social media is today, right? It’s a goldmine for small businesses. The ultimate tool to reach your peeps and make a splash online. But, just being there won’t cut it.

If you really wanna leave a mark and get people pumped about your gig, you gotta go all-in on top-notch social media designs and content.

Believe me, it’s a game-changer.

Tip # 1 : Stick to your guns

First and foremost, keep it consistent. Your brand should be the star of every post you make. Flaunt your logo, colors, and fonts like there’s no tomorrow. People should know it’s you at first glance.

Tip # 2 : Ace your visuals

Next, let’s chat about images. High-res, attention-grabbing pictures are a must for social media. You can hire a pro photographer or find some killer stock images that scream your brand.

Just don’t settle for anything less than perfect. Blurry or pixelated pictures are a big no-no. It sends the wrong message, and we don’t want that.

Another thing to keep in mind is visual hierarchy. It’s all about guiding people’s attention with your design. Use bold and big elements to spotlight important stuff.

And let your content flow naturally for easy reading.

Tip # 3: Love the white space

Now, onto white space. It’s the breathing room in a design. Use it! Avoid crowding your designs with too much text or graphics.

Let your design breathe, and watch it shine.

Tip # 4 : Fonts matter

Typography matters! Yeah, I know it sounds fancy, but it’s really just about choosing the right fonts. Stick to two or three fonts that match your brand’s personality.

And if you want to add some pizzazz, use contrasting font styles to create emphasis. Just make sure your fonts are easy to read on different devices.

Tip # 5 : Add brand elements

If you want to take your social media designs to the next level, try incorporating more of your brand elements.

Your taglines, slogans, or illustrations that echo your brand’s values and spirit. It’s all about building brand recognition and making your designs one-of-a-kind.

Tip # 6 : Try different types of content

Now, let’s make things interesting. Social media loves visuals, so get creative! Try different types of content like infographics, videos, or animated GIFs.

Play around with colors, shapes, and imagery that resonate with your audience. The goal is to evoke the right emotions and make your posts shareable.

Tip # 7 : Keep mobile in mind

Oh, and don’t forget about mobile users. Most people browse social media on their phones, so you’ve got to optimize your designs for smaller screens.

Resize your images accordingly and make sure your text is easy to read. Give everyone a seamless experience no matter what device they’re using.

Tip # 8 : Test, rinse, repeat

Here’s a little secret: A/B testing is your friend. You can constantly improve your designs by creating different versions and comparing their performance. Test out different colors, layouts, and visuals to see what works best with your audience.

Keep an eye on engagement metrics like click-through rates, likes, comments, and shares to help you make design decisions.

Tip # 9 : Stay on trend

Last but not least, stay in the loop with the latest trends! Social media and design trends are always changing, so it’s important to stay updated.

You want your designs to look fresh and relevant, but remember to stay true to your brand’s identity and target audience.

Don’t blindly follow trends just for the sake of it.

How awesome social media designs make a difference

Let’s face it, small businesses often struggle to keep up their social media game. It’s hard work to regularly produce content and designs.

On top of that, you need to maintain consistent branding, use high-quality images, and follow design principles like visual hierarchy and white space.

A tall order, right?

That’s where on-demand design services like Deer Designer step in. Just list the types of designs you need and chill. We’ll whip up the designs you need, you add a catchy caption, schedule it, and voila!

But remember, always keep testing and stay updated with design trends. With professional design, your social media will be rocking!