How to stay ahead in the web design game
Have you seen that TV show with the million-dollar game? It’s super simple – just a bunch of people standing behind four signs that say “a,” “b,” “c,” and “d,” and they have to pick the right answer to each question. If you get it wrong, you’re out.
I’ve been watching it for months now, and I’ve noticed something pretty cool. The people who choose quickly usually get it right! But if you don’t know what to do, you just follow whoever’s in front of you.
There are tons of “leaders” in the crowd, and even though they might be fast, not all of them are right.
So, if you want to win big, you gotta know the answers yourself and learn from other people who might know more than you.
That’s how you stay ahead of the game.
Tips to stay ahead in web design
This is applicable in the design world too! If you’re running a web design agency like a boss, I have some awesome tips for you to stay ahead in the design game! You want to make sure you and your clients are rocking web design, right?
- First things first, you gotta stay updated on the latest design trends. Read some blogs, go to some conferences, and stay connected with other designers. You gotta know what’s poppin’ in the design world!
- Make sure your designs are super user-friendly and easy to use. No one likes to struggle to navigate through a website, am I right? And remember, everyone’s on their phones nowadays, so make sure your designs are mobile-friendly too.
- Don’t forget about website speed. No one likes to wait for a site to load forever. Make sure your designs prioritize fast loading times and SEO optimization.
- Use data to analyze user behaviour and preferences, and use this info to make your designs even better. If you’re able to identify and adapt to your target market’s changing needs, you’re already ahead of the game.
- Plus, collaborating with your clients is key, so make sure you work closely with them and communicate regularly. As an authority in your niche, encourage them to also communicate regularly with their target market for any changes in preferences.
- Keep things simple and clean. Minimalism is in, and clean designs are timeless and super easy to navigate.
- Make sure you invest in yourself and your team too. Encourage them to keep learning and growing their skills. You want to provide opportunities for training, mentorship, and professional development to keep your team ahead of the curve.
While all of these are challenges while juggling sales, operations, and marketing for your company, here’s a solution.
Tie up with a reliable on-demand design service with trained, professional designers who are continuously exercising items 1 to 7 and are always ahead of the design game.
Why do you need to get ahead?
Everyone in the industry, including veterans and newcomers, but most importantly, customers, looks up to the leader. If a client wants the best, they will always go to the best for help.
Imagine that during a client-fit call, a prospect suggests they want a website with a very old-fashioned design.
Because you know the trends and standards of your industry, it’s easy for you to suggest a better option, and the client is most likely to go with your idea.
If you don’t have that authority yet, there is a way to get it. Give each client the design they asked for and use your expertise and influence to offer an alternative that you believe might work better for them.
When clients feel they’re doing the “choosing”, you will build your authority faster.
It can be hard to make two choices at the same time. That’s why you should look for a design partner like Deer Designer who has a lot of experience with web design and can give you more alternatives faster than you can.
