New Year, New Look: Time to freshen up your brand’s identity
I went to the bank this morning. While I was filling out the deposit slip, I heard a worker make fun of a coworker’s new eyelash extensions.
- You look different! I really didn’t recognize you!
- I had to look at you again.
- You look like a celebrity!
She was pretty embarrassed and said that she thought it was too much. They told her that it looked good.
I wanted to look up and judge for my own, but they were talking about eyelashes and I was 5 meters away. I didn’t want to be caught squinting.
I thought: “Wow, that’s a lot of praise for just a couple of centimeters of hair”.
Well, small changes really do make the face look better.
Brands have to change in big or small ways to stay interesting in this very competitive market. There are ways to keep the brand’s identity and make sure it stays current without losing its originality.
Here are some tips you can use for your brand.
Make some small changes to the logo
When a logo is changed, the brand looks more up-to-date. But if the change is big, it can make people think very differently about the brand. So, small changes to the logo are recommended to keep the brand’s image fresh while staying true to itself.
Slide to see how fresh a logo looks after it was recreated.
Choose new fonts
How you feel about a brand can be changed by how the type is used in the logo or in the design as a whole. Most of the time, brands pick simple, easy-to-read fonts.
It has been suggested that the typeface be changed, but it should still be easy to read and look good.
Without your company’s goals or vision, no matter how small or simple it is, a designer can’t make the logo you’ll like.
This is the direction your design team needs to get started on the logo. If you are concerned about its final look, you must provide specific instructions to the dot.
However, if you want your designer to create something out of the ordinary, let them know and they’ll surprise you.
You can also collect images, colours, and typography that grab your attention and share them with your designer. They know how to put these pieces together like a puzzle because they are professionals.
They can design logo variations for you, and you can request revisions until you are happy with the final design.
But wait, there’s more!
Your design team will then compile the information into a branding guide for you and your marketing team to use.
This document will explain how to use the logo correctly so that it can be used consistently throughout your marketing and advertising campaigns.
All eyes are on
Designing a logo is an art that involves intuition, dedication, and passion. Because the logo is the key to brand recognition, the process can be complex.
Brands can benefit greatly from recognition. It can mean the difference between a brand becoming a household name and simply fading into irrelevance.
Unfortunately, there is no magic button or shortcut for creating a perfect logo. You must ensure that it is meaningful and resonates with the audience.
One of the first design requirements for any business is a logo. This is why it is critical to hire professionals to do it for you.
It will not only ensure that you get the best original design, but it will also save you time, allowing you to focus on money-making processes for your company.