Print is making a comeback: Find out why and how it affects your designs!

Last year, a friend gave me a business card at a business event, and it was made entirely of metal.

I thought it was brilliant! It’s so cool that nobody would want to throw it away!

Sure, everything is digital and more convenient nowadays.

Whether you’re shopping, looking at maps, listening to music, or reading books, everything is just a click (or scroll) away.

The thing is, now that everything we need is online, we also get to appreciate the tangible experiences better.

Think about the last time you received a beautifully designed invitation or a well-crafted brochure.

Do you remember how it felt to hold it in your hands?

The textures, the embossing—that’s the power of print!

Even though we spend a lot of time on screens, there’s still something special about touching and feeling a physical piece of print.

It’s like holding a piece of art.

Instead of being something that we just see every day, these print experiences have become rare and more heartfelt.

You know that someone spent the time to create an invitation or a gift instead of just sending it to you online.

This is exactly why print is making a comeback, not only for heartfelt gifts but also in marketing and advertising.

In this article, I’ll talk about how you can create a bigger impact and a memorable experience for consumers through print design. It may be simpler than you think!

Don’t underestimate the power of textures in digital printing.

We might not think of textures often, but they can make a lasting impression.

Have you ever run your fingers over a business card with raised letters or felt the smoothness of a glossy brochure?

When you receive a wedding invitation with embossed flowers, it’s not just beautiful to look at, but it also feels amazing to touch.

These textures add depth and interest to print materials, making them stand out.

You can make a huge impact on your client’s perception of your brand just by taking the time to choose between matte, glossy, and special textures for your print design.

The materials used in print catalogs and product packaging matter.

Similar to textures, certain materials used for your products and packaging can also affect their appeal.

Certain high-quality materials make an item feel luxurious, while others can make it feel flimsy and cheap.

Imagine walking into a store and seeing a product displayed in luxurious packaging made from thick, high-quality paper.

You instantly think that the product must be special. That’s the power of premium print materials.

They make your brand look and feel expensive, even if you’re just starting out.

Other than product packaging, you can apply this to any of your marketing materials, including flyers, catalogs, etc.

You can add fun interactions to your print designs through printing technology.

Print doesn’t have to be flat and boring; it can be interactive too!

Imagine receiving a birthday card that plays music when you open it or a brochure with a hidden message that reveals itself when you fold it a certain way.

These little surprises make print exciting and memorable.

Print technology has also advanced, with various options for embossing, debossing, and even making cutouts in your design.

This can help add more dimension to your design, whether you’re layering with pop-ups or cutting out windows and shapes to show designs on the next page.

Creating tangible experiences by combining print with digital.

Print and digital don’t have to compete.

They can work together to create amazing experiences.

For example, imagine scanning a QR code on a poster that takes you to a website with more information about the event.

They might even have photos and videos for you to browse. It’s like magic!

They’ve been using these for various experiences like interactive museum tours, website promotions on products, and more.

By combining print with digital, you can reach people in new and exciting ways.

Should print make a comeback?

Print design is making a comeback, and for good reason.

It’s tactile, it’s memorable, and it’s just plain fun.

Whether you’re designing business cards, brochures, or packaging, don’t overlook the power of print.

At Deer Designer, we understand the importance of creating memorable print materials that leave a lasting impression.

Let’s work together to bring your ideas to life in print!

Key Takeaways

• Despite everything being digital nowadays, print is making a comeback to create memorable and lasting experiences.
• Textures in paper prints can leave a lasting impression on items like invitations and business cards.
• The materials you use in product packaging and promotional materials can either make your brand cheap or expensive.
• You can use print technology like embossing, debossing, and cutting to make your print design more fun and interactive.
• Tangible experiences that combine print and digital can be fun and memorable.