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Rebranding with Viva Magenta the 2023 colour of the year

Using Viva Magenta in Designs Painter

Whenever something big happens in my cousin’s life, she cuts her hair ultra short. You will know if my neighbour is dating a new girl if he changes his wardrobe. My aunt also changes the decor in our living room to fit the season.

Some of the ways we show changes in our lives are more obvious than others. Brands act like people, and the way they look needs to show that.

As you look back at your brand or business’s performance over the past few months, I’m sure you’ll find a chance to rebrand as a way to celebrate getting through tough times in 2022 or get ready for big things in 2023.

Why not use Viva Magenta?

One of the best reasons to rebrand is the reveal of the annual colour of the year. If it matches your brand’s colour palette, then you can get creative.

The Color of the Year from Pantone is Viva Magenta 18-1750, which is full of life and energy. It is a natural colour that comes from the family of reds and shows a new sign of strength.

Viva Magenta is brave and fearless. It is also a pulsing colour whose exuberance encourages a happy and hopeful celebration.

6 Complementary colours to Viva Magenta

Mixing and matching shades is what makes design fresh and dynamic. Check out the list below if your brand’s colour palette complements 2023’s colour of the year.

  1. Light Pink
  2. Jade Green
  3. Periwinkle
  4. Neon Yellow
  5. Sandy Beige
  6. Cinnamon Brown

Check these colours side by side with Viva Magenta.

Is it time to rebrand?

For most marketers, rebranding could be an attractive and tempting idea. However, it could be a time-consuming process that one needs to think deeply first before getting into it.

Even if you don’t like your brand’s logo, that doesn’t mean you have to start over. So, when is the perfect time for rebranding? Before you think about rebranding your business, here are some signs to look out for:

Stand out from a congested market

Businesses try to keep up with the trends in their industries. But sometimes brands go with the flow and copy each other’s designs unintentionally. What comes next? There’s nothing new, hardly anything different, and little that stands out.

When different brands start to look the same, their target market no longer sees them as unique.

Also, just because another brand changed its design doesn’t mean you have to do the same. When rebranding is done in response to something, it’s hard for it to feel original and authentic.

Capture new audience

Sometimes it seems like a good idea to find new markets. You might want to connect with a new group of people, but your current brand doesn’t fit that group. In this case, rebranding could be the best way to elevate your business.

Keep in mind, though, that rebranding should improve your brand identity in a way that both new and old customers will like. 

If it looks completely different from the original, it might be mistaken for a new brand, and you’ll be back where you started.

Refresh an old brand

If your brand is already out of date, that’s one of the most important reasons to adjust it. As a business grows, so do its competitors. 

If it makes you feel embarrassed to go to your website or talk about it to other people, you might want to rebrand.

If your brand is already well-known and your customers have a strong connection to it, rebranding might not be the best idea. Customers might not feel connected to a new brand, especially if they already have and like another one.

Signify change

If your company has merged with another one or been bought out, this is another chance to think about rebranding. Unless your company’s values have changed, keeping your brand the same is the best idea.

With a merger or an acquisition, the company’s values, mission, and vision would all change. Because of this, you should also change your brand to reflect your new mission and vision.

The key ingredient that makes rebranding successful

When people talk about their accomplishments, they are proud of them. it shows not only by how their hair and clothes have changed but also by how they act. 

When a business changes its name, it must be the same. Both the design and the way it looks must change at the same time.

Rebranding your business sounds like a good idea, but before you make a final decision, you should always think about the pros and cons. 

At the end of the day, you need to make a decision that is good for your business, your customers, and your employees.

Most importantly, get a professional design service to help you rebrand. Not only will you need new brand guidelines, but your digital, print, and website designs will also need to reflect the new look. You can do this with the help of Deer Designer.