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The power of design: how good design can boost your sales

Child following desserts donut softdrink ice cream
Design can subtly or bluntly command you to buy.

A former workmate of mine came back from a local business trip where she was showing off a fancy brand in another city and did some games for the guests. The winners got these sweet prizes from the host.

The host was giving away these $20 tumblers for answering easy questions. She wished she could’ve joined in and snagged one for herself.

Everyone was like, “wow,” when they won. She thanked the host and said the prizes didn’t have to be so pricey.

“Oh, but I insist,” the host replied. “Our giveaways must be premium because we are a premium brand.”

Quality must be evident everywhere

What I got from her story is that everything, from the design to the giveaways, has to match the brand you want people to remember.

I don’t know if it was the fancy prizes or what, but that event turned 80% of the attendees into paying customers!

Now, let’s chat about how design quality affects product success and sales. It might sound boring, but it’s actually super interesting (and important!).

Design is like your sales BFF

Good design can make a huge difference in the success of a product. When you’re shopping for something, you’re more likely to pick the stuff that looks awesome and is easy to use, right?

Well-designed products stand out from the competition and make people want them more.

Take Apple, for example. Their products look cool and are easy to use. You can tell an iPhone or MacBook is from Apple right away.

Or Airbnb—their website is user-friendly and well-designed. Companies like these stand out and get loyal customers because of their design quality.

What makes design quality matter

There are a few key things to remember when it comes to design quality:

  1. User experience – your product (like a website) should be easy to use with a clear interface.
  2. Visual appeal – your website, ads, and social media need to look great and be functional.
  3. Brand recognition – people should remember your product or service, online and offline, with a consistent visual identity.
Customer shopping shopping cart sales
Attract more clients and customers with great design.

Strategies for integrating design

Let’s talk about strategies for integrating design quality into products or services.

A good way to make design a priority is to get designers involved early on so they can help shape the product. Also, test prototypes and keep improving based on feedback to make sure your product is meeting user needs.

Design helping sales? You bet!

There are tons of studies showing how good design can help sales. Like one from McKinsey says, companies that focus on design outperform competitors by a lot—like 32% more revenue growth and 56% higher total returns to shareholders.

By investing in design quality, companies can create standout products, attract customers, and build brand loyalty—all leading to more sales and growth.

Just think about it: if two items have the same price and features, but one looks way better, which one would you pick? The better-looking one, right?

Great design = great sales

Design is your brand’s face, and focusing on user experience, visual appeal, ease of use, and brand recognition can make your product stand out and resonate with your audience.

It’s a lot to handle, but having a pro design team on your side means you can focus on closing the sale and growing your business.