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Transforming talks: How to craft business presentations that stick

#352 - Crafting a story to make an effective presentation
Craft a story around your presentation.

Imagine you’re at a conference, and bam! There’s this presentation that instantly grabs your attention. The speaker is engaging, the visuals are stunning, and you’re actually excited to hear what they have to say.

It’s like a breath of fresh air compared to all those boring presentations we’ve suffered through before. You just witnessed the power of design in action!

You’ve probably wanted to create something like that to promote your services, but let’s be real, it’s not as easy as it looks. 

We’ve all been in situations where our presentations put people to sleep. But you should know that it doesn’t have to be that way.

Today, I want to talk about the magic of design and how it can turn those dull business presentations into unforgettable experiences. It’s totally possible!

Get to know your audience

The key to creating a memorable and effective presentation is understanding your audience. Think of it like planning a surprise party for someone.

You need to know what they like, what excites them, and what grabs their attention. Do your research and tailor your content and design to resonate with them.

Trust me, it’ll make a huge difference.

#352 - understanding target market research and magnifying glass
Who’s your presentation for?

Craft a story that hooks them

Now, let’s talk about crafting a compelling narrative. Your presentation should be like a story that captivates your audience from beginning to end. 

You need a clear message, an attention-grabbing start, an engaging middle, and an ending that leaves them hungry for more.

Add some storytelling techniques, like anecdotes or examples, to make it relatable and unforgettable. People love stories!

Sprinkle some design magic

Visual design is key! Colors, fonts, and images can make or break your presentation’s appeal. 

Choose a color scheme that represents your brand or sets the right mood. Pick fonts that are easy on the eyes and inject some personality into your slides.

And don’t hold back on using eye-catching images, icons, or illustrations. They can help simplify complex ideas and keep things interesting.

Clean and organized slides are the way to go

Let’s talk about slide layout and structure. Cluttered slides are a big no-no. No one wants to decode a jumbled mess of text and images. Give your slides some breathing room with proper spacing and alignment.

Organize your information in a logical flow. Remember, less is more! Keep it simple and focused.

Examples of presentation slide designs












Add some spice with multimedia

Videos, audio clips, and animations can take your presentation to the next level. Use them wisely, though. You don’t want to overwhelm your audience with a crazy circus of effects.

Instead, use multimedia to illustrate key points, engage your audience, or inject some humor. Just make sure they enhance your message, not distract from it.

Preparation is key

You are the star of the show! Get your audience involved with questions, polls, or quizzes. Encourage them to share their thoughts and make it a conversation.

Practice, practice, practice!

Rehearse your delivery to ensure a smooth and confident performance. Use body language and vary your voice to captivate your audience. Adjust based on their reactions. It’s all about creating an experience!

Feedback makes you better

After wowing your audience, it’s time to evaluate and improve. Collect feedback, assess the effectiveness of your presentation, and identify areas for growth. 

Remember, becoming a presentation guru takes time. Learn from each experience and keep refining your skills.

#352 - designers creating design with Deer Designer mascot
Tap a professional design team to design your slides.

Present like a boss

Being able to confidently present your offer to your target market is essential. Not everyone is a born salesperson, but your presentation can do the selling for you.

With a professional on-demand design service, design can transform those dreadful business presentations into memorable experiences.

Craft a narrative, pay attention to design, engage with multimedia, and practice like a pro. You’ll captivate your audience, leave a lasting impression, and take your business to new heights. Let’s go create some presentation magic!