Very Peri and other colour trends of 2022
Every January, one announcement I eagerly wait for – aside from my zodiac sign’s forecast (joking!) – is Pantone’s chosen colour of the year.
I’m no artist. I don’t plan to repaint my house nor overhaul my wardrobe every year to match. What simply excites me is when I find pieces of clothing, accessories, or even stationery that match the chosen colour. If I have lots, I feel trendy and cool. 😎
2022’s official colour is called Very Peri or Pantone No. 17-3938. As its name suggests, Very Peri is a rich shade of periwinkle. This shade is custom-made for this year. It’s a blend of the vibrancy of violet-red, and the reliability of blues.
Unfortunately, no matter how magical the colour of the year sounds, it doesn’t suit me.
Should I use Very Peri in my 2022 design?
Marketing and web design agencies think like humans when choosing colours for their brands. They’ll not use it if they believe it doesn’t look good on them or on their clients.
However, humans are notoriously bad at judging their colour preferences, especially if they’re not designers.
Therefore, you can and should use Very Peri for your 2022 designs. If you are in doubt, read on.
According to Pantone, the aim behind the colour of the year process is to influence the wider design world, from interiors to industrial design.
This means, if you or your business visually communicates to your target market, then you have to know how to use (or not to use) Very Peri. Doing so will showcase that you’re innovative, forward-thinking, or trendy.
Very Peri in multimedia design
In packaging and multimedia design, the use of Very Peri conveys a sense of credibility and also creativity.
“Whether appearing in a fantasy digital realm or in physical materials, Very Peri exudes a good-natured warmth that quickly engages the eye, making it an ideal shade for many applications of graphic and multimedia design as well as packaging.”
This shade is also futuristic. The proof? It has its own NFT! Powered by the Tezos blockchain with art created by Polygon1993, each piece was inspired by the beloved colour of the year.
https://deerdesigner.com/wp-content/uploads/Very-Peri-NFT.mp4
One of the 6 pieces Polygon1993 created for @pantone ‘s Colour of the Year 2022
Play by the 60-30-10 Rule
It is understandable to ignore any colour trend that is not a part of your current palette but this rule can keep you updated in the design game.
To achieve colour balance, a designer has to follow the 60-30-10 rule. The dominant colour should be used in 60% of the design, the secondary colour 30%, and the accent colour 10%.
You don’t have to give up 100% of your branding’s colour scheme. In your campaigns or design works this year, consider adding a splash of Very Peri as a secondary or an accent colour. The combinations are endless.
Now the next question is, does your current brand colour look good with Very Peri? Let’s find out.
8 Complementary colours to Very Peri
Mixing and matching shades is what makes design fresh and dynamic. Check out the list below if your brand’s colour palette complements 2022’s colour of the year.
- Lucent White
- Pirouette
- Beige
- Navy Peony
- Tangerine
- Yellow Cream
- Skyrocket
- Medium Green
What to do if the colour doesn’t match my brand?
Don’t worry, Very Peri isn’t the only colour trend this 2022. This list can help you put life in your design if you really really really 😂 don’t want to use the colour of the year.
Monochromatic colours
Monochromatic colour schemes will continue to influence branding designs in 2022 because they are simple, clean, and versatile.
When you design your logo, you will only use one colour if you choose a monochromatic scheme. Creating a refined palette that incorporates various tones of a specific shade is an elegant way to add texture and depth.
Only an experienced designer can pull this off. Otherwise, it will look boring and simplistic.
Colours of nature
Fresh and nature-inspired greens, from sage to olive to much deeper tones, are trending colours for 2022. Green hues are always a welcoming visual break from digital eye strain now that people spend long hours in front of the computer.
Hot orange
Orange is the new black this 2022. Hot orange can also look elegant and classy. This shade might just be the surprise colour of fashion runways in 2022.
Show your true colours
Bright, earthy, and warm colours will be popular in 2022. Muted tans and soothing warm neutrals are also gaining traction as a trend for the year.
While it may be tempting to experiment with these trendy colours, remember to stay true to your brand identity and stick with hues that communicate your message.
In Pantone’s formula guide, there are 1,867 colours you can choose from but that is still a lot to consider. The key of course is to get an on-demand professional design team to sort it out for you.
