Halloween Treat: 5 digital campaign ideas

Halloween is one fun holiday to celebrate on social media. Sure, there’s a lot of horror movies going around and the super awesome Halloween candy, but more than that: it gives you a lot of creative opportunities to increase engagement.

Are you searching for a fun approach to attract your social media followers and pique their interest in what your company has to offer? Why not spice up your social media accounts with some enjoyable Halloween content?

Here are some tips on producing basic yet successful Halloween-themed ads as part of your company’s social media marketing plan.

Personalize your business and social network accounts

For each campaign, ideas and creatives are your greatest weapon. You can go wacky, quirky, and spooky. Weeks before the holiday, get your Facebook posts, Instagram feed, or tweets ready with engaging material and entertaining graphics.

Regardless of what you sell, it’s a creepy slash entertaining atmosphere to be in. People enjoy it, and a well-decorated business can attract your potential customers to buy.

By simply changing the colour palette of your logo, or adding some spider webs and pumpkins to your social media cover/profile pictures to reflect Halloween, you’re already playing the game without too much effort.

Especially since you got us all ready to do all the work for you, right? 🎃

Provide terrific holiday deals

It’s Halloween, and your clients (and prospects) may be expecting exceptional deals. These can range from a full-fledged sale to a slight discount to a holiday-themed giveaway with every purchase from your shop.

Consider running Halloween-themed sales or discounts on your social media so you can reach more people. You can augment this by giving out other campaign materials like coupons, flyers, or posters near and around your shop.

Create a photo contest

Halloween allows everyone to dress up in ridiculous costumes, so grab the chance! 👻

Taking advantage of user-generated content it’s a great way to interact with your followers.

Organize a picture contest on social media. Set campaign-specific hashtags and provide fun prizes throughout the campaign. Choose and announce the winner the morning after Halloween.

Remember that every social media campaign must be related to your company’s mission or product to reinforce your brand.

Terrifying Profile (temporary)

Halloween is the best excuse to experiment with your branding. This season, a little spooky tweak can help refresh your brand to the eyes of your customers who have grown accustomed to it. It’s also a great way to attract potential clients.

Enhance your social media presence with some Halloween-themed graphics for your profile. And don’t forget to take it down after the holidays, though.

Seek out other brands for potential partnerships

Always be open to partnerships as an influential member of the business world. Look for scheduled events by local groups that match with a campaign that you have in mind. Join them and help each other’s businesses grow.

With a partnership, you will also get new eyes on your brand and you will have the opportunity to tap another market.

There you have it! Some astonishingly practical and convenient Halloween campaign ideas for your social media platforms.

We hope you’ll be able to use at least one of them and see the extra bump in interaction and revenue that you’re hoping for!