Mascots matter: How characters drive customer engagement

I’m a huge fan of BTS, the K-pop boy group. You’ve probably heard of them, right? Well, today I want to tell you about something really cool they did. BTS partnered with Line Friends to create these adorable mascots called BT21.

Instead of just making avatars that look like the members, they came up with eight unique characters, and all the BTS guys were involved in the process. And they sketched and designed these cute mascots themselves. How awesome is that?

Now, here’s why mascots are so awesome. Imagine you’re walking down the street, minding your own business, and suddenly this colourful and friendly mascot pops out of nowhere. It’s like a magnet for attention!

You instantly feel a connection, and before you know it, you’re drawn to the brand it represents. That’s the magic of mascots. They have serious power when it comes to winning over customers and keeping them coming back for more.

Your warm and fuzzy brand celebrity

Mascots are like the secret sauce of branding success. They add flavour and personality to a business, just like the Energizer Bunny or the Michelin Man.

They become iconic symbols that instantly remind us of the brands they represent. Having a memorable mascot allows your business to stand out.

But it’s not just about standing out. Mascots have this incredible ability to create emotional connections with customers. They make your brand relatable, fun, and tell an amazing story. It’s like having a mini-celebrity promote your business!

Using mascots in design and marketing

When you have a mascot, the possibilities are endless. You can feature it in your marketing campaigns, making it the face of your brand. 

Just imagine the impact it can have on your social media presence! Mascots are social media darlings, and they can drive viral content like nobody’s business.

But it doesn’t stop there. Mascots also boost customer loyalty. When people feel connected to a mascot, they develop trust and familiarity with your brand. It’s like having a friend they can count on.

You can take advantage of this by creating interactive experiences and promotions involving your mascot. Customers will be excited to participate and spread the word, strengthening their loyalty to your brand.

Examples of mascot designs

Let me share some real-life examples of businesses that nailed it with mascot-driven campaigns. From local coffee shops to small clothing brands, these businesses engaged their customers and built a tribe of loyal fans.

Take a look at these awesome mascot designs:

Having one made for your business

Now, I know what you’re thinking. Can you do this for your own business? Absolutely! Incorporating a mascot doesn’t have to be complicated or expensive. You can start small and gradually build up.

Just make sure your mascot reflects your brand values and resonates with your target audience.

Keep your mascot present across different touchpoints to maximize its impact. You want your fuzzy friend to be there for your customers wherever they go. 

If you need help designing a mascot, check out the Deer Designer team. They can bring your mascot dreams to life.

Let your creativity run wild, my friend! Building a strong brand is all about forging connections, creating experiences, and having some fun along the way. Trust me, bringing your mascot to life is going to be epic!