Niche or mass market? Web design agencies decide

Niche Market vs Mass Market pie chart
Choose your piece of the target market pie

My aunt loved pastries, but unfortunately, she was diagnosed with diabetes just a few months ago. She confessed that she couldn’t go cold turkey on bread and cakes. Her rather lenient physician allowed her to eat gluten-free instead.

There are quite a number of online bakeries that offer gluten-free choices, so the next challenge was to have them delivered since she lived on the far side of town. The delivery fees were steep, and the bread wouldn’t be fresh by the time it arrived.

She thought of buying an oven and baking her own bread. Luckily, there was one bakery that would deliver free and quickly if she signed up with them. 

It was a win-win: Auntie got her daily bread, and the bakery had a constant customer, day in and day out.

Target market selection is critical when running a successful web design agency. When it comes to deciding between a niche market and a mass market, the choice can be tough. 

A niche market is a small, specialized segment, while a mass-market targets a broader, more general audience.

Advantages and disadvantages of a niche market

One of the biggest advantages of a niche market is that you can develop specialized products and services that will set you apart from the competition. 

This can lead to higher profit margins, as clients will be willing to pay a premium for your expertise.

On the other hand, one of the biggest drawbacks would be a smaller customer base. Making sure that you always have enough business coming in to keep your agency going strong is key!

You’ll also need to be careful not to get too narrow in your focus, as this can limit your potential for growth.

Advantages and disadvantages of mass market

If you want to sell to a large number of people, you should think about the pros and cons of doing so. One of the greatest benefits is that you’ll be able to tap into a much wider audience, which can open up exciting possibilities for your business.

However, a mass market can be quite competitive, and you may need to put in extra effort to make yourself stand out. Profit margins may also be lower since you’ll be up against many other agencies.

Crafting messages that can connect with a broad range of people can also be tricky. But, with some hard work, you can make it happen.

Considerations for web design agencies

When choosing between these two markets, here are a few things to think about:

First, think about what your company is capable of achieving and what you have to offer. For instance, if you can only create one website a month, then targeting a mass market might not be the best fit for you.

Now, if you’re in a niche market and looking for a way to scale, work with a design partner to create designs quickly and efficiently. You’ll be the go-to web agency for your niche and make great money by serving everyone in it!

It’s always a good idea to take a look at what your competitors are doing, too. That way, you can figure out where you could make a unique offer that will set you apart. What kind of services or features could you offer that no one else can?

Finally, it’s really important to take a deep dive into understanding your target audience. Who are they, and what do they need from us as a web design agency?

In the end, the market chooses you

No one can tell you for sure if a niche or mass market is better for your web design agency. It all comes down to what you want to achieve and what you’re capable of.

It’s important to do your due diligence and take the time to thoroughly research the pros and cons of each option before making a decision.

Doing so will help you avoid any potential frustrations that come with not having the right expectations set for your employees and shareholders. Good luck!

FREE 12-Month
Content Calendar

Download our Content Calendar for Web Agencies to keep your social media channels updated.

Download the template

Brand Guideline Example

Download our Brand Guideline Example to get a kickstart on your branding and visual identity

About - Deer Designer

Download your guide!

Design Brief Template

Download our Design Brief Template to find out how to provide a clear and comprehensive brief.

Download the template

Partner Program

Welcome to our Deer Partner Program

Please fill in the form