The power of one-pagers : Reasons why infographics are so effective

illustration girl showing data
Clear and concise data is eye candy for CEOs and thought leaders.

One of the reasons I enjoy LinkedIn is because of Jeremy Connell-Waite. He dissects influential people’s ideas, books, and speeches, draws an infographic about them on a single sheet of paper, and posts it on his LinkedIn profile.

Commander Chris Hadfield, a veteran astronaut, taught Jeremy the value of one-pagers. He was Chief of International Space Station Operations from 2006 to 2008, after spending 146 days in space and completing 2,336 Earth orbits.

Commander Chris Hadfield of NASA
Commander Chris Hadfield of NASA

Astronauts practise making high-stakes decisions. Before they can fly, they must have PhDs in physics, chemistry, math, and cosmology. 

But none of this matters if one of their team members is injured or they need to reboot a computer using a Russian manual.

Space pilots need to solve problems correctly, as quickly as they can, with what they have, in the middle of space. A mistake could result in mission failure or the loss of lives. 

How do you think they decide what information to use and how to solve the problem?

Of course, they don’t Google the solution; instead, they consult their one-pagers.

Take a look at Jeremy’s one-pager adaptations below. If your school or workshop notes were this well-organized and attractive, you’d be more interested and likely to remember the information, right? I certainly would. 

It’s no surprise that astronauts learn things faster; it’s the perfect reference tool.

“I do one-pagers not to remember them later, but to remember them right now,” he clarified.

As you can see, his one-pagers are similar to infographics, a clear and well-composed combination of pictures and words. 

Jeremy was able to make a technical topic interesting to the average person by creating a handwritten infographic.

One pager infographic by Jeremy Waite 1

One pager infographic by Jeremy Waite 2
Some of Jeremy’s one-pagers

Operating a business IS rocket science

If anyone could make a business successful overnight, everyone would be in business by now. But no, it takes vision, patience, money, and management skills to ensure that all moving parts are moving in the same direction.

If one-pagers are effective for critical decision-making, then infographics, a more condensed version of one-pagers, can capture the attention of business owners. 

It can be their reference to help them decide on the best path for their company if it contains valuable content.

Compared to a space odyssey, when a business owner makes the wrong decision, no one dies. However, too many mistakes, especially critical ones, can sink a company and cause people to lose their jobs.

If your target market is B2B or business owners (READ: extremely busy people), a well-designed, well-thought-out infographic is the best way to reach out to them.

What makes an infographic effective?

You must answer YES to all of these questions before creating an infographic. This is an exercise to help you focus solely on the message you want to convey in your one-pager.

Is it possible to use conversational English in your infographic?

Infographics cover a wide range of topics. Using lofty language or overly technical terms will undermine your efforts to make it appear engaging and simple.

You want your reader to capture everything right away. If they need a dictionary to understand your message, you should reconsider.

Is your infographic serving a purpose?

The primary goal of an infographic is to be shareable. The more people who see and read your content, the more people will benefit from it and remember your brand or service authority.

If you can condense your service processes, an article, or a year’s worth of valuable research into a one-pager, it will be read by more people.

Is your infographic visually appealing?

An infographic that lacks colour or design is merely a list. Because you are dealing with a lot of information, I recommend hiring a professional designer to do it. It will look cluttered and purposeless if an inexperienced designer works on it.

Get your own design team, that can understand your preferences and your priorities to do your infographics. Let your designer know the core message you want your readers to take away so they can highlight it through the design.

Does your infographic tell a story?

A story makes any design human and relatable. This is what attracts people to buy a product or a service whether it is B2B or B2C.

Business owners, like astronauts, must find value and solutions in your infographic rather than just pretty pictures and colours. 

They must relate to a character who is experiencing similar issues and follow their journey, as narrated in the infographic , until they find a solution.

This person can be a case study or a group of people about whom you conducted research. Remember that useful content is required for it to be relatable. 

At the end of the day, readers who become clients will thank you or hire you for providing content that solves their problems.

Infographic designs by Deer Designer

Design can’t save bad content

We’ve all seen them: the eye-catching, colourful, and informative one-pagers. Infographics are all over the Internet, and they can be a fun and aesthetically pleasing way to convey information. 

Invest in this design if you want to show authority and presence in your niche.

Infographics are a powerful way to convey complex information in a simple and memorable manner. They simplify complex concepts and pack a lot of information onto a single page. 

That is why CEOs, founders, and executives love receiving and sharing them.

This target market can be both the highest paying and the most important client you can have. They, like you, make decisions. 

So, if you want to impress a high-end client with an infographic, do your homework and have a professional make a high-quality designContinue to publish valuable infographics and watch your following and authority grow.

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