From Millennials to Gen Z: Crafting social media tactics for B2B

It’s a sunny morning, and I’m scrolling through my Insta feed, trying to find some funny cat videos (obviously, my number one priority!). But instead of just finding cute kitties, I stumble upon this super cool ad that actually catches my attention.

It’s a B2B ad. Can you believe it?

You know what’s even more mind-blowing? The ad was talking directly to me and my Gen Z squad, using words we actually use! It felt like they totally got us, and that’s quite rare in the business-to-business world.

Well, that’s the magic of B2B marketers adapting to the new generation. They’re shaking things up and getting creative to grab our attention. And honestly, it’s about time.

Gone are the days of boring corporate talk that only resonated with our parents and grandparents. We, the young and vibrant buyers, want authenticity, relatability, and some good ol’ value in our social media feeds.

Numbers speak in favor of social media

B2B buyers are all about that digital life now. They’re younger, louder, and totally rule the online world. They want more, engage more, and rely on social media for knowledge, inspiration (aka “inspo”), and answers.

No wonder it’s becoming the heart of B2B marketing!

Millennials are all about the social media vibes when they make those big buying decisions. It’s like their magic potion!

And guess what? It’s proven to be the top B2B channel, both for the start and the finish line. Wpromote and Ascend2 found this in a recent survey.

LinkedIn’s also getting a makeover. Millennials and Gen Z will be taking over the show, accounting for over 60% of U.S. users this year. Gen Z’s growth is mind-blowing, soaring by 20.0% YoY. Talk about a digital party!

Did you know B2B buyers use social media like a hotline for sellers? Yep, nearly half of the world’s population does it! And if they have a bad experience, you bet they’ll scream it from the virtual rooftops.

GoodFirms saw their August 2022 survey. Millennials and Gen Z are the champs at sharing the good, the bad, and the ugly.

The B2B gang is going wild on social media! Almost 40% of pros said they’d be on it multiple times a day in 2022, up from last year. Qnary’s report showed.

Oh, and executives? They’re using it too! Nearly half are sharing their thoughts and feelings on social media. Gotta love those updates!

But here’s the thing: as cool as it is to see these fresh and snazzy ads, it’s not just about entertaining us. B2B marketers are smart cookies.

They know that by connecting with us on a personal level, they can build trust and loyalty. And trust me, loyalty goes a loooong way!

So, how are these savvy marketers doing it? Well, they’re diving headfirst into our social media playgrounds: Instagram, TikTok, Twitter, you name it!

They’re creating content that fits right into our feeds, making it feel like we’re chatting with a friend, not some corporate robot.

You know those memes and challenges that go viral overnight? They’re hopping on those trends like a pro!

They’re not afraid to be part of the fun and let their hair down. It’s like they’re saying, “Hey, we’re not just suits and ties; we’re hip and happening too!”

Value is key to winning in the B2B arena

But hold up, it’s not all just about being the class clown. B2B marketers are also giving us real value. They’re dishing out helpful tips, educational content, and behind-the-scenes sneak peeks.

They’re showing us that they genuinely care about our success and growth. And that’s the kind of friendship we can get behind.

Of course, like any good relationship, it’s a two-way street. We, the young and happening buyers, are also playing a role in this revolution.

Our digital footprints are like gold to these marketers. They’re analyzing our behavior, tracking our interests, and adapting their strategies accordingly. It’s like a secret handshake between us and them!

B2B can be cool too!

If you’re a B2B marketer, take notes. The game has changed, and it’s time to refresh your social media strategies. Speak our language, join our parties, and be our ally in this chaotic digital world.

If you’re in this industry, it helps to have a design partner that can help you create trendy designs so you can catch and keep the attention of this younger market.

And if you’re not a marketer but a fellow Gen Z or millennial, well, get ready for some exciting and engaging content coming your way!

It’s a win-win situation for everyone!