Pros and Cons of on-demand design services

man at crossroads cartoon

Eenie meenie miney moe,

Should I sign up or hire a designer though?

If the service sucks, can I let go?

Eenie meenie miney moe.

Right now you are scaling and looking into having more designs made for your company. You are contemplating whether to hire a freelancer or to subscribe to an on-demand design service like Deer Designer.

With limited time and funds, the decision is quite a tough one to make.

We feel you and we will be honest.

Currently, one of the biggest trends in digital or web design is on-demand design services. They are an effective way of getting professional design work done without the ego of seasoned designers nor the hassle of hiring and firing people.

However, there are advantages and disadvantages associated with using these services. Here are the pros and cons of using on-demand design services to help you make an informed decision.

PROS of on-demand design services

You save time without having to D-I-Y

Do you remember all that time you wasted trying to do everything yourself?

Yup! That’s hours of your life you will never get back.

With an on-demand design service, you will never have to touch Photoshop again: we’ll do it all for you. And because you own the ideas for the designs, you still have control over the outcome.

You can scale faster and without headaches

Hiring full-time designers is super expensive.

You might not want the headcount, or having to do the sourcing, hiring, training, etc. Getting freelancers on board can get iffy: pay per hour/project, surprise fees, disappearing in the middle of a project… not a good experience.

As you grow, an on-demand design service grows with you. You can add designers to your team to expedite bulk requests, especially during peak design seasons such as Christmas and Black Friday.

You probably keep track of your historical sales data and the market’s response during certain periods so you know when the peak seasons are. Since you’re prepared for the surge, you can set your ads strategically to capture customers.

scale your business

You’re assured of professional quality designs

Our process ensures that you get professional and quality designs according to your requests. I’m not sure how other on-demand design services are doing but we have an excellent track record for speed and quality.

We dedicate enough time to every design request sent by our clients. Your design team is composed of your personal designer, an account manager, and a quality analyst so your design requests have 3 sets of eyes looking over them.

You have the creative power of Squads

With other design services (or freelancers), you’re limited to the skills of ONE designer only. If they’re a web designer, they might not be good with print work. Or logos. Or even retouching imagery.

With Deer Designer, if you have a request that’s out of the designer’s comfort zone, there’s no need to worry because they are all part of multi-skilled Squads. Our Squads are groups of 10 to 12 designers with different skill-sets.

Whenever your designer isn’t comfortable with a particular design request, they can ask their Squad for help to deliver the best design options for you.

Design team Working Together Cartoon

You can control your expenses by pausing or cancelling your subscription

Even in lean months, we help you by having an option to pause the service. You’re not tied to a long-term contract.

We believe in the quote: “If you love a client, let them go, and if they come back, they are always yours” 😘

CONS of on-demand design services

You should have recurring design needs

If you need ad-hoc design work, signing up for a subscription-based service might be a waste. Sure, you will get your money’s worth if you only use it for one month.

But the real value is in constantly working with your design team as they’ll learn your preferences and deliver the designs faster and better.

On-demand design services are a better fit for people and companies with ongoing design tasks such as web agencies, marketing teams, start-ups, and the likes.

miscommunication design sample

You need to invest time in giving actionable feedback, initially

Even if your design team keeps sending you hundreds of alternatives for a design request, without your actionable feedback, you might not like any of them. And that’s because they need your direction to know what you have in mind.

Designers are not mind-readers, right? The only way for your team to learn your preferences is through your feedback; especially in the beginning that they know nothing about you in the first moment.

Feedback shouldn’t have to be lengthy, though. A simple note, a few bullet points, or even a quick video recording (or screencast) will go a long way.

You want it all, and you want it now 

If you need everything for yesterday and can’t wait 1 business day to get your designs back, Deer Designer won’t be for you, or any other on-demand design service.

Besides, it’s impossible to get a full-time designer at this price point. With this business model, you do share your designer with other clients. We offer a healthy ratio between clients and designers in comparison to other services out there.

striking a deal cartoon

The pros outweigh the cons

The cons of on-demand design services are easily manageable through planning.

By giving actionable feedback, you can eventually leave your requests to the pros with minimum supervision because the designer would have known your preferences by then.

We know that there are plenty of reasons to hire a designer, but there are also some drawbacks to on-demand services too. I hope this article helps you make an informed decision for your needs.

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